Why ashwagandha is not just ashwagandha: effects, differences and the best quality.
Life challenges us every day. Between deadlines, obligations, family and sensory overload, there is often little room to take a deep breath. Our body reacts to this with stress – an ancient survival response that seems to be constantly activated today. The result: inner restlessness, sleep problems, irritability, lack of energy.
Fortunately, nature has an answer to this constant stress: ashwagandha – one of the most powerful plants in the Ayurvedic tradition and now scientifically well researched.
What is ashwagandha actually?
The name comes from Sanskrit: ashva means “horse”, gandha “smell” – an allusion to the vitality, strength and stamina traditionally attributed to it. ashwagandha is now one of the best-researched adaptogens and helps to master the challenges of modern everyday life with more composure.
Ashwagandha effect: how the plant supports body and mind
Ashwagandha is one of the so-called adaptogens – plants that help the body to cope better with stress and maintain its inner balance.
Its effects have now been well studied scientifically. Studies confirm that ashwagandha:
- has adaptogenic properties – it supports the body in stressful situations
- supports the onset of sleep and can improve sleep quality
- Promotes learning, memory and recall, ideal for concentration and mental performance
- helps to recover from stressful events and maintain emotional stability
- supports mental function in older people and contributes to greater clarity
This versatile effect makes ashwagandha a plant that provides energy and focus as well as promoting rest and relaxation – depending on what your body needs at the time.
Not all ashwagandha is the same: quality is crucial
If you want to buy ashwagandha, you are faced with a huge selection – from inexpensive powders to highly concentrated branded extracts. However, the differences in quality, effectiveness and price are enormous.
1. powder vs. extract – what’s the difference?
Ashwagandha powder consists of finely ground root (and sometimes also leaves). It contains all natural plant substances in very low concentrations.
→ Advantage: holistic, mild, inexpensive.
→ Disadvantage: high quantities are required for a noticeable effect (several grams per day).
Ashwagandha extracts, on the other hand, concentrate the active ingredients – especially the so-called withanolides, which are considered the most important bioactive substances.
→ Advantage: high efficacy at a low dose, standardized active ingredient content.
→ Disadvantage: quality and method of extraction determine how pure and effective the extract really is.
Most clinical studies are based on 600 mg of a high-quality ashwagandha root extract per day, usually over 6-8 weeks – this is exactly the dosage you will find in Ashwa Deluxe from Ogaenics.<
2 Root or leaves – what counts?
Another decisive difference lies in the parts of the plant used: Only the root contains the active profile that has been used in the Ayurvedic tradition for thousands of years and has been investigated in modern studies.
Some cheaper products also contain ashwagandha leaves to save costs – but these have a different chemical profile and may contain undesirable by-products that can have a negative impact on your wellbeing.
That is why Ogaenics consistently uses pure organic ashwagandha root extracts and organic ashwagandha powder to ensure maximum effectiveness.
3. withanolides: the key substance – but not the whole picture
Withanolides are bioactive compounds that make up a large part of ashwagandha’s effect.
However, modern research shows that it is not just the withanolide content alone that determines the effect, but the complex interaction of all the ingredients in the root.
This is why a full spectrum extract – i.e. an extract that contains all natural plant substances in their original ratio – is the gold standard.
4. price and quality – why differences are justified
The raw material prices for ashwagandha vary greatly: from around 20 euros per kilo for simple powder to over 200 euros per kilo for high-quality organic extracts such as KSM-66®.
These price differences reflect quality. These differences are explained by:
- the cultivation (organic vs. conventional)
- the parts of the plant (pure root vs. root-leaf mixture)
- the extraction process (chemical vs. solvent-free)
- the content and stability of the active ingredients.
High-quality organic extracts are free from solvents, pesticides and genetic engineering – and offer guaranteed, scientifically proven effectiveness.
The best combination: extract + powder
A combination of both is ideal for the broadest possible spectrum of effects:
The extract provides the concentrated power of the root, while the powder supplements the natural variety of secondary plant substances.
This synergy combines the traditional Ayurvedic holistic approach with modern science – and that is exactly what you will find in Ashwa Deluxe.
KSM-66® Ashwagandha: The gold standard among extracts
The KSM-66® Ashwagandha contained in Ashwa Deluxe is considered to be the best researched, purest and most effective Ashwagandha extract in the world.
KSM-66® stands for:
- 100 % certified organic full spectrum root extract
- highest withanolide content (5 %) from the root
- Over 50 clinical studies on efficacy
- Manufactured according to the principles of Green Chemistry – without chemical solvents
- 45 quality certificates, including organic, halal and kosher
- Cultivation on our own organic farms in Rajasthan, India
- Complete traceability from the field to the capsule
The world’s best researched and highest quality ashwagandha extract is KSM-66® – and this is exactly what is in Ashwa Deluxe from Ogaenics.
KSM-66® convinces through:
- 100% certified organic full spectrum root extract (no leaves)
- highest concentration of withanolides (5 %) from the root
- Over 50 clinical studies on efficacy
- Green Chemistry process – without chemical solvents
- 45 quality certificates (including organic, halal, kosher)
- Cultivation on our own organic farms in Rajasthan, India
- Complete traceability from the field to the capsule
Ashwa Deluxe from Ogaenics – your daily organic balance ritual
With Ashwa Deluxe, Ogaenics brings the power of ashwagandha root in its purest, most effective form into your everyday life.
Each daily dose contains:
- 600 mg organic KSM-66® full spectrum root extract
- 200 mg organic ashwagandha root powder
This combination ensures a holistic effect profile – powerful and gentle at the same time.
Ashwa Deluxe supports you in this:
- deal with stress more calmly,
- recover more quickly from stress,
- sleep better and recharge your batteries,
- to promote concentration, learning ability and emotional stability.
Natural. Vegan. Organic. And uncompromisingly effective.
Recommended intake: When ashwagandha works best
Ashwagandha is an adaptogen – that is, it has a balancing effect: calming when you are stressed and invigorating when you are exhausted. So when you take it depends on what you need:
In the morning:
Ideal if you want to use ashwagandha for mental clarity, focus and stress resistance in everyday life. Taking it in the morning helps you to stay calm and focused throughout the day without feeling tired.
In the evening:
Perfect if you want to improve your sleep quality and relaxation in particular.
Ashwagandha calms the nervous system and can help you fall asleep and stay asleep better.
Tip:
Take one to two capsules daily, with or after a meal. If you have a sensitive stomach, we recommend taking them in the evening.
Ashwagandha during pregnancy and breastfeeding?
During pregnancy:
Ashwagandha should not be taken during pregnancy.
The reason: studies indicate that high doses can induce labor. Experts therefore generally advise against its use during pregnancy.
During breastfeeding:
Ashwagandha can be a valuable support during breastfeeding.
It helps to reduce stress levels, stabilize emotional balance and promote restful sleep – all important factors for new mothers.
Memory and concentration, which are often impaired during breastfeeding, can also benefit.
Conclusion: quality you can feel – balance that lasts
Ashwagandha is a powerful adaptogen with thousands of years of tradition and modern scientific confirmation. With Ashwa Deluxe you get the perfect combination of 600 mg organic KSM-66® full-spectrum root extract and 200 mg organic root powder – in certified organic quality, vegan and 100% natural.
A daily ritual for calm, focus and strength – exactly when you need it most.
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